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Insights
Notes from the buyer’s side and the seller’s side of warehouse automation. Written for the people who have to make the decision and live with it.
The FCC robot rule, from the buyer's side
What the July 2026 Covered List update means for open quotes, installed fleets and the conversation with your CFO.
How to compare ASRS quotes when no two vendors quote the same thing
Six proposals, six definitions of scope. How to normalize them and score on total cost of ownership.
The first 180 days of selling automation in North America
For manufacturers from Asia-Pacific and Europe: what to build, who to hire and which mistakes cost a year.
Shuttle buffer vs. more conveyor: when the buffer wins
More conveyor feels cheaper. It often isn't, especially when the sequence matters as much as the space.