Built by Operators. For Operators.

We've run
operations.
Not just studied
them.

Elmat Group is a collective of experienced operators working across material handling, intralogistics, and automation. We embed alongside manufacturers building their commercial engine - and we partner with warehouse and distribution operations to design, procure, and execute complex automation projects. No generic playbooks. No vendor agendas. Real-world experience on both sides of the table.

Explore Services About Elmat Group
Operators
We have run operations, managed projects, and made capital decisions - not just advised on them
Neutral
Vendor-neutral always - we source and recommend what is right for your operation, not what is convenient for a supplier
Both
Solution provider side and end-user side - we have built the commercial engine and we have sat across the table as the buyer
Who We Are

Built by operators.
For operators.

Elmat Group is a material handling and automation advisory practice built by people who have actually done the work. We have run operations, carried quotas, managed capital projects, selected vendors, and reported to the board. That experience - on both sides of the table - is what we bring to every engagement. No generic playbooks. No vendor agendas. Just real-world expertise working alongside your team.

01
We Have Run Operations
Our team has held the roles - carried the quota, managed the capital project, run the integration, made the vendor selection. We show up with direct experience, not proximity to it.
02
Vendor-Neutral, Always
We source and recommend what is right for your operation - not what is easiest or most profitable for a supplier. No preferred vendor relationships that compromise our advice.
03
Embedded Execution, Not Reports
We operate inside your business. We attend the meetings, manage the vendors, drive the project, and build the pipeline. Deliverables are outcomes - not decks sitting in a shared folder.
04
Selective by Design
We maintain a focused client portfolio intentionally. Every engagement receives the full weight of our team's experience, relationships, and industry knowledge - not a fraction of it.
What We Do

Two client types.
One team.
Full commitment.

We serve two distinct client types with equal focus. For manufacturers and solution providers, we embed as fractional commercial and operational leadership - building the revenue engine from the inside. For end-user organizations, we serve as the owner's representative - protecting their interests across the full lifecycle of a warehouse or automation project. Both engagements draw on the same operator background and industry depth.

Leadership and commercial strategy
For Solution Providers & Manufacturers

Fractional CRO / COO Leadership

For growth-stage, PE-backed, and international companies entering or scaling in the North American market. We embed as your commercial and operational leadership - building the revenue engine from the inside.

  • Go-to-market strategy and U.S. channel architecture
  • System integrator and partner recruitment & onboarding
  • Direct pipeline development and deal support
  • Marketing positioning and agency coordination
  • Demo center planning and execution
  • U.S. team build-out: role definition, recruiting, org structure
  • CRM discipline and monthly pipeline reporting
  • M&A integration and operational transformation
Warehouse robotics and automation
For End-User Organizations

Project Advisory & Owner's Representative

We partner with warehouse and distribution operations to figure out the right setup for how your business actually works - then we help you get it done. Vendor-neutral always. We stay involved from design through go-live, not just recommendations on paper.

  • Warehouse layout and system design - built around your workflow, not a template
  • Equipment selection and sourcing - right for your operation, not convenient for a vendor
  • Racking and storage systems - selective, pushback, pallet flow, high-density, and temperature-controlled
  • ASRS, robotics, and automation evaluation - when it makes sense and what level is right
  • Conveyor and sortation scope development and controls architecture
  • Vendor evaluation, RFP management, and contract review
  • Detailed engineering oversight and submittal review
  • Operations process improvement - fix what is slowing you down without overhauling what works
  • Project execution and commissioning - a partner who knows the plan and can make real-time calls
High-density warehouse racking
We have stood in these aisles.
Our Approach

How an
engagement works.

Every engagement starts with a clear-eyed diagnosis. We identify the actual constraint - whether that's a credibility gap, a commercial execution gap, or a project oversight gap - and build the scope around solving it.

01
Discovery & Diagnosis
We begin with a structured conversation to understand your business, the market position, the pipeline or project at hand, and the specific gap you're trying to close. We name the problem precisely before proposing a solution.
02
Scope Definition
We structure a clear scope of work - deliverables, timeline, engagement model (retainer, project-based, or hybrid), and success metrics. No open-ended arrangements. Every engagement has defined outputs.
03
Embedded Execution
We operate inside your business with the authority and accountability of a C-suite leader. We attend the meetings, make the calls, manage the vendors, and drive the outcomes - not just advise on them.
04
Reporting & Iteration
Regular reporting cadence with direct leadership access. We adapt the scope as the business evolves. Engagements can scale up, transition to a full-time hire, or convert to a defined project as needed.
Industry Verticals

Deep expertise
where it matters.

Food & Beverage Pharmaceutical E-commerce 3PL / Logistics Industrial Distribution Healthcare Supply Chain Retail / Omnichannel Cold Chain

Our work spans Fortune 100 operators, high-growth regional distributors, and PE-backed platforms across a range of verticals. The common thread: organizations making significant capital decisions around warehouse automation and intralogistics - and needing experienced, independent guidance to make those decisions well.

ASRS & Automated Storage
Shuttle systems, unit-load ASRS, mini-load, and goods-to-person. Deep experience on both the integration and the buyer side of these capital-intensive projects.
Robotics & AMR
Mobile robotics, piece-picking, depalletizing, and sortation. Manufacturer alliance experience and direct deployment history across multiple platforms.
Conveyor & Sortation
Inbound/outbound conveyor systems, packing lines, weight and scan, WCS integration, and controls architecture across fulfillment and distribution environments.
Racking & Storage Systems
Selective, pushback, pallet flow, drive-in, and rack-supported structures. Specification review, vendor evaluation, and installation oversight.
WMS / WCS Integration
Software integration framework validation, WMS handshake requirements, controls architecture review, and vendor qualification for warehouse execution and control systems.
Cold Chain & Specialty Environments
Temperature-controlled storage (refrigerated, frozen, caged, vault), specialized racking configurations, and facility requirement validation for regulated environments.
Our Team

Operators who have
done the work.

Elmat Group was built around a simple premise: the best advisory comes from people who have actually held the roles - carried the quota, managed the capital project, run the integration, made the vendor selection, and reported to the board. Not people who studied those things, but people who did them.

Our team brings combined experience spanning two decades in material handling, intralogistics, and automation. We have scaled startups into multi-division platforms. We have led revenue and operations functions at PE-backed companies through growth and acquisition. We have managed automation investments from the buy side at large distribution and fulfillment operations across multiple verticals and geographies.

"We figure out the right setup for how your business actually works - then we help you get it done. No generic playbooks. No vendor agendas."
Commercial LeadershipBuilt and scaled channel programs, recruited and managed integrator networks, led robotics manufacturer alliances, and driven go-to-market strategy for capital equipment and automation across North America.
PE-Backed Platform ExperienceOperational and revenue leadership in growth-stage and PE-backed environments. Experience with M&A integration, EBITDA acceleration, and building commercial infrastructure that scales.
End-User & Buy-Side ExperienceEvaluated, selected, and deployed automation systems as the decision maker. Managed capital budgets, vendor relationships, and project execution from the operator side across Fortune 100 and large 3PL environments.
Core Competencies

Revenue Strategy
Go-to-market architecture, channel design, and pricing frameworks for capital equipment and automation
Channel Development
Integrator and reseller recruitment, partner onboarding and enablement across North America
Project Advisory
Owner's representative services across design, vendor selection, engineering, and commissioning
Operational Transformation
Process design, team build-out, and performance infrastructure for growth-stage organizations
Pipeline & Deals
Direct sales motion, CRM discipline, and deal support from first contact through closed project
M&A Integration
Post-acquisition commercial and operational integration for PE-backed platform companies


Industry Presence

MHI / MODEX ProMat MHIA IARW DC Velocity MMH Magazine
Let's Talk

Real-world experience.
Working alongside you.

Whether you are a manufacturer building a U.S. commercial presence or an operator investing in warehouse automation, start with a conversation. We will tell you directly what we think - and whether we are the right fit for what you are trying to accomplish.

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