ELMAT Group

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Leadership and network

ELMAT Group is an operator-led advisory firm based in Dallas. We work with distributors, manufacturers and material handling companies across North America, and we staff each engagement with the mix of leadership and technical depth it actually needs.

Jovan Bjelobrk, Founder and Principal of ELMAT Group

Jovan Bjelobrk

Founder and Principal

Jovan started his career as an electrical engineer in semiconductors and moved into quality and operations. He then spent seven years at AmerisourceBergen leading corporate operations and projects for its ICS specialty distribution business, and served on the division’s executive leadership team.

He went on to help found SRSI, a material handling systems integrator, growing it from four people to more than sixty as VP of Sales and Marketing and then COO. Most recently he was Chief Revenue Officer at United Material Handling.

He founded ELMAT Group in January 2026 to bring that mix of operating, commercial and engineering experience to companies that need it for a defined stretch. He’s also a licensed pilot, which comes in handy when a client site is three states away.

Career

  1. 2026 to now

    Founder and Principal, ELMAT Group

    ASRS vendor selection with a six-vendor weighted TCO evaluation and software platforms assessed against an SAP EWM environment. US channel programs for international robotics manufacturers. Multi-phase ASRS, WES and racking programs for two tier-1 automotive suppliers.

  2. 2024 to 2026

    Chief Revenue Officer, United Material Handling

    Led sales, marketing, product development and customer success, with pricing and forecasting models built on real data.

  3. 2018 to 2024

    VP Sales and Marketing, then COO, SRSI

    Founding team member of a material handling and systems integration company. Built sales, marketing, CRM, contracts and operations from scratch and grew the team from 4 to more than 60.

  4. 2011 to 2018

    Director, Corporate Operations and Project Management, AmerisourceBergen (ICS)

    Executive leadership team member. Automated material handling in the largest pharmaceutical specialty DC in the network, WMS rollouts, M&A due diligence and more than $100M in infrastructure expansion across Australia, Europe, South America and North America.

  5. 2001 to 2011

    Engineering and quality leadership

    Process engineering at Maxim, senior staff engineering at Texas Instruments, and quality and technical support leadership at Brooks Instrument.

How we staff an engagement

Led or supported by our founder

Every engagement is led or supported by ELMAT Group’s founder, so senior judgment stays on the work from the first meeting to the result.

Associates for specific skills

We bring in like-minded associates with the operating, commercial and engineering skills a project needs, for as long as it needs them.

Systems integrator partners

Established integrators in our network cover controls and software integration, structural and racking engineering, simulation and modeling, and installation and commissioning.

Equipment and software manufacturers

Partners across Asia-Pacific, Europe and North America with the engineering and delivery capability behind their systems. We don’t name them publicly. Many of them compete with each other, and that discretion protects everyone.

Independent, and clear about it. Our partnerships are an asset when a manufacturer is entering the market. When we represent a buyer, any commercial relationship with a vendor on the shortlist is disclosed in writing before the evaluation starts, and the scoring method is agreed up front.

Credentials

B.S. in Electrical Engineering, Mississippi State University
Executive education in accounting and finance, SMU Cox School of Business
Lean Six Sigma Black Belt

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